Fun fact: Almost ten years ago, I was a time management enthusiast. I was not just a fan but a trainer on the topic, deeply invested in all the wild and crazy concepts of managing time. I tried every method out there —purely, in combination, and even developed my own theories, only to rework them time and time again. Back then, influenced by my surroundings and the childhood movies that glorified the idea, I believed there was nothing cooler than being that multitasking superhero who could do the work of an entire department in one night. I even convinced myself that with the right approach, burnout was just a myth. And yes, some strategies did work to a certain extent, but there was a deeper issue I hadn’t yet realized.
The turning point came when I started to see that it wasn’t just about how much I could cram into my schedule, but rather the quality of the time I was spending—both professionally and personally. This revelation led me to a new concept that changed everything: focus management.
In today’s fast-paced world, where multitasking is often celebrated and being busy equates to being productive, time management has been the go-to strategy for getting things done.We’ve all been taught to meticulously plan our day, allocate hours to tasks, and strive to squeeze every minute out of our 24-hour day. But here’s the thing: time is finite.No matter how well you manage it, there’s only so much you can do in a day.
That’s where focus management comes in—a shift that challenges the traditional approach to productivity. Instead of simply managing hours, focus management is about honing in on the most critical tasks—the ones that truly move the needle. When we manage our focus, we manage our energy and attention, which often leads to far greater productivity and fulfillment.